We created indoor cycling in a Santa Monica garage in 1991. Now, as we enter 2014, we want to make the next decade as empowering and fun as our first two.

We’re announcing a global rebrand for Spinning® and unveiling a new logo, a whole new look, new bikes, apparel and accessories that embody the Spinning lifestyle.

But this is as much getting back to our roots as it is paving the way to an even better future. Our purpose has always been very simple: to empower people – our instructors, our riders, and our facilities – our entire global community. And we will continue to stay true to our cycling roots, deepening our scientific knowledge and instructor training expertise, to give you the best indoor cycling experience on the planet, whether you’re in a gym, studio, or at home.

Over the coming months, you will start to see our refreshed brand as we roll it out to the world. But it’s much more than a new logo and look and products. It’s a clearer, stronger, more exciting presentation of who we we’ve always been, and where we’re going. And we’re excited to have you along with us for the ride.
Watch for many new and exciting announcements, offerings and group events coming in 2014 and beyond. Spinning. We started it all. And we’re just getting started.

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